Every One Of These Started With Something That Was Not Working
Twenty one builds, what was broken in each, and what changed
Most consultant portfolios show finished pages. A finished page proves somebody made a page.
What follows is the other thing: what each business was running before, what was actually wrong with it, what got built, and what happened after. Some of these produced a number. Some produced a system that had not existed. Both are here, and neither is dressed up as the other.
Twenty one projects. Sixteen brands. Coaching, courses, health, real estate, education and services.
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Filters combine. Selecting GoHighLevel and Webinar funnels shows the projects that are both.
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21 / 21
Results with a figure
Thirteen projects where the outcome was measured. Each opens into the full story.
$7M+ tracked in twelve monthsResidential Assisted Living Academy, real estate coaching, $3,000+ courseAttribution built across a live webinar funnel reused as scheduled encores, connecting ad source to webinar behavior to sale.WordPress, ActiveCampaign, StealthSeminar, Zapier, Hyros, Facebook, Google Ads
$27,000 in the first 24 hours, one in ten of the listMike Zeller, Magnetic Microdosing eventA $27 live session offered to 10,000 people with no ad spend. Roughly a thousand seats in a day.ClickFunnels, ActiveCampaign, Zoom
$30,688 with no ad spendMike Zeller, Magnify Your AbundanceDual product funnel selling a course pre-order and a mastermind through list marketing and upsells.ClickFunnels, ActiveCampaign
1,116 sales at $5.90 of ad spend each, then a better return on a quarter of the budgetYour Parenting Mojo, two cohort course campaigns$6,586 returned 4.57x. The next campaign spent $1,593 and returned 6.18x, because by then the account knew who it was talking to.Ontraport, Facebook
Attendance from 10% to 25%Kim Wellness, healthOn 2,000+ registrations per webinar, roughly 200 people in the room became roughly 500. Same registrations, same traffic, no additional acquisition cost.ActiveCampaign, Zoom, Zapier
20 to 25% conversion improvement, client reportedNaughty Girl Fitness, dance fitness membershipA funnel built in front of a Vimeo OTT catalog, with a seven day trial offer and the automation that converts it.Dropfunnels, Vimeo OTT, Mailchimp
$2,246,155 in twelve monthsMultifamily Movement, real estate coachingAn evergreen webinar ecosystem that sold 2,108 places at a $1,060 average cart value, with nobody presenting live. Delivered through PPC Boutique, same as RAL Academy.ClickFunnels
$117,472 from a $5 offerMike Zeller, Abundant You ChallengeDirect traffic and nine joint venture partners, each partner with their own complete branded funnel path and tracking link. Around 78 funnel steps, a ladder from $5 to $997, and 1,663 transactions.ClickFunnels
$115,504 in twelve months, at 28.45% on the order formEnriched Academy, personal finance educationA $597 course sold directly, with no webinar and no call. Four hundred and seventy one people reached the order form and a hundred and thirty four bought.ClickFunnels, ActiveCampaign, Zapier, Deadline Funnel
8 to 9% of buyers took the second productKim Schaper, fitness coursesOffer architecture, positioning, story, website content structure, automation strategy and course delivery, for two products that previously had no relationship to each other. Each now upsells the other.WordPress, Ontraport
Five high ticket sales in three monthsDirigo Food Safety, food safety trainingNo website, one scattered Kartra page, no segmentation. Strategy, site, funnels, lead magnet and paid campaigns built from nothing. Four sales at $1,500 and one at $2,997.Kajabi, Kartra, Zapier
200 quote requests in a monthPrimus Dental, dental office setupComplete office fit outs sold to dental professionals, at roughly 45% conversion on the traffic that reached the funnel.Dropfunnels
12% conversion improvement, client reportedJinfiniti Precision Medicine, health and wellness, NAD productsA NAD supplement funnel built around a personal story, published test results and two products ranked Best and Better, so nobody arriving had to work out which one applied to them.Dropfunnels
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Each of these opens into the full story: the before state, the diagnosis, the build and the outcome.
If one of these looks like your situation, that is usually the fastest way into a conversation.
Build projects
Eight projects where the work was the system itself: funnel design, website builds, platform customization and the automation behind them. These are judged on what got built and whether it held, not on a revenue figure, because a build and a campaign are different jobs measured different ways.
Sara Nied Coachingrelationship coachingOne basic Ontraport page and a broken webinar system, replaced by four funnels, a website, a sequence per funnel that cross-sells between products, full automation and Conversions API tracking. She had run webinars before and sold nothing. The first one on this system sold at $1,497.GoHighLevel, Zoom, Zapier, Meta Conversions API
Mike Zeller, The Genius Withinlife coachingA multi product funnel: tripwire entry offer, upsell path, confirmation flow and buyer segmentation, built so each buyer was worth more than one price.
Mike Zeller, Neuro Rewiredhealth and psychedelicsAn application to checkout system with qualification, routing and behavioral segmentation.GoHighLevel, Typeform
Your Parenting Mojo, funnels and integrationparenting educationCohort funnel pages that update their own content as an intake opens and closes, conditional membership access, fixed dashboard reporting, and a recovery workflow that turned a declined card into a personal video from the founder. Around one in ten written off payments came back.Ontraport, Zapier, Slack, Asana, ClickUp, Bonjoro
NoblePaymerchant servicesAn extensive Infusionsoft build, now Keap, handling merchant applications end to end: tagging, reminder sequences, sales tasks, follow up and campaign logic across the full application journey.Infusionsoft, Keap
Queenanceonline coursesGoHighLevel does not let you style the client portal: no sidebar menu, no brand colors, no header or footer control. Custom code overrode all of it and added navigation the platform does not support.GoHighLevel
D&S Invsolutionsluxury real estateA GoHighLevel website built to be the funnel rather than a brochure beside one, for a market where the buyer researches the seller before making contact. Two high value properties sold off the back of it.GoHighLevel
Lauren Dixon Photographyelopement and wedding photographyA full growth strategy from SWOT and competitive research through to a mapped funnel: five ad platforms into one guide, retargeting across all five, and two branches depending on whether somebody booked. Implemented by others from the design, and reported back at 25% traffic to lead.ActiveCampaign
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If your build is the thing that does not exist yet, that is the same starting point as most of these.
How these are written
Every case study on this site follows the same rules, because a portfolio is only useful if you can trust what is in it.
- Every project shows the work.What gets shown depends on what the project was and what is worth leading with. Where the number is the headline, the dashboard leads. Where the build is the headline, the funnel pages lead. Several projects carry both. Client account details stay cropped or blurred throughout.
- What is shown and what is described are separate things.A project that leads with a revenue screenshot still documents the full scope underneath it: the site, the funnel, the automation, the integrations and the tracking. The screenshot decides what you see first, not what you get told.
- The role is stated exactly.Most of these were direct client engagements. Two, RAL Academy and Multifamily Movement, came through PPC Boutique. One, Enriched Academy, was an in-house role rather than a freelance contract. Those three pages say so.
- Campaign work and build work are separated.A revenue figure measures a campaign. A build is measured by whether the system holds and what it made possible. Presenting the second as the first is the most common thing wrong with consultant portfolios.
- Nothing is rounded up.$30,132 is not "over $30K". The specific number is the one that can be checked.
- Where a figure came from the client rather than from an account I could see, the page says so.Naughty Girl Fitness is the clearest example. Their number is real and it is theirs, not a measurement of mine, and the page states that rather than blurring the difference.
Yours Is Probably In Here Somewhere
Twenty one projects and one pattern behind all of them: the money was rarely lost where the client thought it was.