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Your Sales Page Is Not Where You Are Losing The Money

Turn the traffic you already have into buyers who keep buying

You spent three weeks on the sales page. You rewrote the headline eleven times. Launch week came, the numbers landed lower than last time, and nobody on your team can tell you which part failed.

That is because the sales page is one step in a sequence of nine, and it is the only one anyone looked at. The registration page, the reminder emails, the deadline, the checkout, the upsell, the failed payment, the onboarding. Each one loses people quietly. Nobody rewrites those eleven times.

I build course launch funnels, webinar funnels and the automation behind them, and I set up the tracking that shows you which step is actually costing you the money.

Why is my funnel losing money?

Six things. If three are true, the problem is not your copy.

  1. You cannot say what percentage of your webinar registrants actually show up
  2. Someone who abandons checkout hears nothing from you afterwards
  3. A failed payment means a lost customer, not a recovery sequence
  4. Your email list and your buyer list are two different lists
  5. You cannot tell which ad actually made last month's sales, only which one got the last click
  6. Your follow up sends the same emails on the same days no matter what the person did

Each of those is a hole. Rewriting the sales page does not close any of them.

If three of those landed, the fastest way to find which one is costing you most is a conversation.

Why most funnels get optimized on the wrong data

Most funnels are measured on last click. That means the retargeting campaign, which touches people who were already going to buy, looks like your best campaign. The cold campaign that actually created the customer looks worse than it is.

Scale on that and you put money into the channel getting credit instead of the one making customers. Spend goes up, sales do not follow, and nobody can explain why.

So I do not build a funnel without the tracking underneath it. Plenty of consultants will. That is why their case studies are about design and mine are about revenue.

Who this is for

  • You have an offer that already sells. Not brilliantly, but it converts
  • You have traffic, a list, or an audience, and conversion feels lower than it should
  • Your tools work individually and connect to nothing. Leads sit in one platform, buyers in another, and matching them up is a manual job
  • You have launched more than once and the results moved without an explanation you trust
  • You are moving from one to one coaching into a course or group program and none of the infrastructure exists yet

Who this is not for

  • You do not have an offer yet. A funnel amplifies demand, it does not create it. If nobody has paid you for this thing, a funnel is an expensive way to find that out
  • You want a page designed. That is a design job and a designer will do it faster and cheaper
  • You need it live in seven days. Rushed builds skip the mapping stage, and mapping is what determines whether the rest works
  • You will not maintain it and will not let anyone else. Handover is included, but a system nobody runs stops working by month three

If you are one of those four, say so on the first call and I will tell you what to do instead.

What is included in a funnel build?

  1. Offer and customer journey mappingI map the price ladder, the entry offer, what follows it, and what a buyer needs to believe at each step before they will move. This happens before anything gets designed. Most underperforming funnels skipped it and started at the page.
  2. Funnel structureI decide which pages exist, what each one has to do, and where the buyer splits off. Registration or opt in, sales page, checkout, order bump, upsell, downsell, confirmation, onboarding.
  3. Pages and sales copyI write and build the sales pages, registration pages, application pages and checkout flows for the specific buyer at the specific step, not in general brand voice.
  4. Email and SMS automationI build the sequences, the webinar reminders, the tagging, the abandoned checkout recovery, the failed payment recovery and the onboarding. The follow up changes based on what someone actually did, not on what day it is. This is the part that keeps earning after launch week ends.
  5. Conversion trackingI set up browser and server side tracking so every lead carries its original source through the whole journey, not just to the registration page. When a sale lands twelve weeks later, you can still see which ad started it.
  6. HandoverI document what I built and how it runs, so your team can change things without booking a call.

What kind of funnels?

  1. Course launch funnelsRegistration, deadline sequence, sales page, checkout, upsell, onboarding.
  2. Webinar funnels, live and evergreenIncluding running a live session as a scheduled encore so one webinar keeps selling after the live date.
  3. Application funnelsFor high ticket offers where you qualify before you sell.
  4. Membership funnelsSales page, checkout, member onboarding, retention and failed payment recovery.
  5. Tripwire and multi product funnelsEntry offer into a larger program, with buyer segmentation behind it.

What has this produced?

Different niches, same underlying problem. One of these is probably shaped like yours.

  1. 01$7M+tracked in twelve monthsResidential Assisted Living Academy, real estate coaching, $3,000+ courseAs System Engineer at PPC Boutique I built the funnel and tracking infrastructure behind it. Facebook and Google ads fed a live webinar that was reused as scheduled encores. The system knew whether each registrant missed the session, left early, watched half, finished, or finished and did not buy, and the follow up changed accordingly. Every sale traceable from ad to webinar to purchase.Read the case study
  2. 02One in tenof the list bought inside 24 hoursMike Zeller, Magnetic Microdosing eventA $27 live session sold to a 10,000 person list with no ad spend. Sales page, checkout, thank you page and ActiveCampaign automation built as one path. $27,000 in the first day.Read the case study
  3. 03$30,132from $6,586 in ad spendYour Parenting Mojo, Setting Limits courseCampaign and funnel optimized together rather than handed between two people.Read the case study
  4. 0420 to 25%conversion improvement, client reportedNaughty Girl Fitness, dance fitness membershipA membership selling through a Vimeo OTT catalog with no funnel in front of it. I built the sales page, the thank you page, a seven day trial offer and the email automation that ran during the trial, then optimized on live data.Read the case study
  5. 05$2,246,155 in twelve monthsMultifamily Movement, real estate coachingAn evergreen webinar ecosystem selling 2,108 places at a $1,060 average cart value, with nobody presenting live. The same architecture behind RAL Academy, applied to a second real estate coaching brand.Read the case study
  6. 06$117,472 from a $5 offerMike Zeller, Abundant You ChallengeA core funnel for direct traffic, plus nine joint venture partners each sending traffic to their own complete branded path rather than a shared page. Around 78 funnel steps, a ladder from $5 to $997, and 1,663 transactions.Read the case study

500+ clients300+ funnels and websites13+ yearslongest client relationship since 2017

How much does a sales funnel cost?

Most projects land between $2,000 and $10,000.

  1. From $2,000Single funnelUp to 5 pages. One email sequence. One automation flow. Conversion tracking setup. Copy supplied by you.
  2. From $4,000Multi step funnelUp to 12 pages. Three sequences. Behavioral segmentation. Order bump and upsell flow. Full tracking. Copy included.
  3. From $7,000Revenue systemEverything above across two or more funnels, plus CRM integration and migration where needed.

These ranges assume a standard scope. Projects with more platforms, more offers, or existing systems that need migrating are quoted separately after a scoping call.

Terms are 50% upfront, balance on delivery.

If that is higher than you expected, an audit is the smaller way in. It tells you whether the problem is the offer, the traffic, the page, the sequence or the checkout, before you spend anything on a build.

And if mapping shows the problem is your offer rather than your funnel, I tell you that and we stop. You pay for the mapping, not for a build that was never going to fix it.

Tell me the offer, the traffic source and the stack and you get a real number instead of a range.

How long does a funnel take to build?

Timelines move on decision speed, not build speed. Projects stall waiting for copy approval, brand assets, platform access and offer decisions. They rarely stall waiting for pages.

ScopeTimeline
Single funnel2 to 4 weeks
Multi step funnel4 to 6 weeks
Revenue system across multiple offers6 to 12 weeks

How the project runs

  1. DiagnosisI review your funnel, traffic, stack and numbers before proposing anything. What is broken usually turns out to be a step nobody was looking at.
  2. MappingOffer, journey and structure get agreed before I build. Changes here cost minutes. Changes later cost weeks.
  3. BuildPages, copy, automation, integrations and tracking, built as one connected system rather than in sequence by different people.
  4. Launch and fixIt goes live, tracking confirms the real numbers, and the weakest step gets fixed on data instead of opinion.

Questions people ask before hiring me

Can you fix my existing funnel instead of rebuilding it?

Often that is the better call and it costs less. An audit identifies whether the problem is the offer, the traffic, the page, the sequence or the checkout. Rebuilding a funnel that has a traffic problem does not fix the traffic problem.

Do you write the copy?

Copy is included from the multi step tier upward. On a single funnel build you supply it. Funnels built on client supplied copy usually need a revision round after launch, so decide early rather than mid build.

Which platform do you build on?

Yours. GoHighLevel, ClickFunnels, Kajabi, Kartra, WordPress and others. If you have not chosen yet, that gets decided in mapping based on your offer and your team, not on what is fastest for me.

GoHighLevel or ClickFunnels for a course business?

Depends on whether you need the CRM and follow up in the same place as the pages. GoHighLevel keeps them together, which matters when your follow up depends on buyer behavior. ClickFunnels is faster to build pages in. If you already pay for one, that usually settles it.

Do you run the ads as well?

Paid advertising is a separate service. I build funnels alongside ad campaigns often, independently sometimes.

I have been burned by a funnel agency before. Why is this different?

You work with the person who builds it. No account manager, and no gap between the strategist who sold you and the junior who executes. The honest tradeoff: an agency has more hands. If you need five funnels built at once next month, hire an agency.

Do you work with clients outside the US?

Yes. Clients span 20+ countries, mostly North America, the UK and Europe.

What happens after launch?

Handover documentation plus a fix window for anything that breaks. Small fixes and ongoing work after that are handled separately, hourly.

Knowing Which Step Is Cheaper Than Rebuilding All Of Them

Most people arrive here knowing something is leaking and not knowing which step. That is a solvable problem, and finding out costs a conversation rather than a build.