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Nine Services, One Argument Behind All Of Them

The money is rarely lost where you think it is

Every project on this site started the same way. A business that was doing most things right, losing revenue somewhere nobody had looked, and reasonably certain the problem was somewhere else.

The sales page that was blamed for a bad launch, when the checkout was losing a third of buyers. The webinar that "did not work", when nine in ten registrants were never turning up. The ad account judged on cost per lead, while cost per customer went unmeasured.

The services below are the places that gap shows up. Most engagements involve more than one, because the problem rarely sits neatly inside a single category.

Multifamily Movement, ClickFunnels revenue dashboardAbundant You Challenge, ClickFunnels sales logSara Nied Coaching, webinar registration pageMagnify Your Abundance, sales pageYour Parenting Mojo, Facebook ads resultsPrimus Dental, websiteDirigo Food Safety, websiteD&S Invsolutions, websiteThe Genius Within, book funnelJinfiniti Precision Medicine, sales pageMagnetic Microdosing, event sales pageNaughty Girl Fitness, membership sales page

Start here if you know what is wrong

  1. Marketing strategyOffer architecture, customer journey and a sequenced plan for what to build and what to skip.From $1,500
  2. Sales page and email copyConversion copy written from customer research and built into the funnel rather than handed over as a document.From $800
  3. Creative productionFunnel and page design, ad creative, course assets and video.From $500
  4. Website & sales funnel designCourse launch funnels, webinar funnels, application funnels and the automation behind them.From $2,000
  5. Marketing automationCRM builds, behavioral sequences, revenue recovery flows and platform migrations.From $2,000
  6. Conversion tracking and attributionKnowing which source produced a customer rather than which one got the last click.From $1,000
  7. Paid advertisingFacebook and Google campaigns built and measured alongside the funnel they point at.From $1,500 per month
  8. Conversion rate optimizationFinding where people leave and fixing it, on the traffic you already pay for.From $1,500
  9. Answer engine optimizationBeing the source AI systems cite when your buyer asks them about your category.From $1,200

Start here if you do not

Most people arrive knowing something is leaking and not knowing which step. That is normal, and picking the wrong service to fix it is expensive.

  1. If your traffic is steady and sales are flatstart with a CRO audit. It finds where people are leaving before anything gets rebuilt.
  2. If your reporting does not agree with your bank accountstart with a tracking audit. Every other decision runs on those numbers.
  3. If your automation was built by somebody who leftstart with an automation audit. Something has usually been broken for months without anyone noticing.
  4. If you have several offers and no clear order for themstart with strategy. Building faster makes that worse.
  5. If you are about to increase ad spendfix the measurement first. Scaling on numbers you have not verified multiplies the error along with the budget.

How these fit together

Services on this page are not separate products that happen to be sold by the same person. They are the parts of one system, and most of the failures in the case studies on this site happened in the seams between them.

This is why most engagements involve several of these. Buying one in isolation sometimes works. More often it moves the problem.

  1. Strategy decides what gets built. Skip it and you build correctly toward the wrong thing.
  2. Funnel design and copy are the same job. A page written by one person and built by another is where good traffic converts badly.
  3. Automation is what makes a funnel keep working after launch week. Without it a funnel is a set of pages.
  4. Tracking is what makes optimization possible. Without it every decision about what to fix is a guess with a budget attached.
  5. Ads and the funnel they point at are one system. Split them between two people and both report good numbers while the business loses money.
  6. Creative is not decoration. On the Naughty Girl Fitness project a designed sales page replaced a video catalog as the first thing cold traffic saw, and the client reported a 20 to 25% improvement in conversion.

What this has produced

  1. 01$2,246,155 in twelve monthsMultifamily Movementan evergreen webinar ecosystem, with nobody presenting live.
  2. 02$7M+ tracked across twelve monthsRAL Academyattribution built so every sale traced to its source.
  3. 031,116 buyers at $5.90 of ad spend eachYour Parenting Mojoa $27 cohort course, sold inside one month.
  4. 0445% of traffic converted to a quote requestPrimus Dentaldental office setups, sold to professionals.
  5. 05Attendance from 10% to 25%Kim Wellnessthe same registrations, two and a half times the room.
  6. 500+clients300+funnels and websites13+years20+countries
See all case studies

How engagements usually work

  1. Payment terms50% upfront, balance on delivery, on every project.
  2. Scope before priceEvery number on the service pages is a floor with the scope attached, so you can tell which tier your project sits in before a conversation.
  3. Audits are the cheap way inMost services have one. They cost less than a build and they answer the question a build assumes has already been answered.
  4. You work with the person who builds itNo account manager, no gap between whoever sold you and whoever executes. The one exception is video production, which is produced with a specialist and quoted separately.
  5. Handover is includedDocumentation of what was built and how it runs, so your team can change things without booking a call.

Most Of Them Thought It Was Something Else

Most of the projects on this site started with a business that was reasonably certain the problem was somewhere else. Finding out costs a conversation.