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The Money Is Rarely LostWhere You Think It Is

Sales funnels, automation and attribution for coaches, consultants and course creators

Every project below started the same way. A business doing most things right, losing revenue somewhere nobody had looked, and reasonably sure the problem was somewhere else.

The sales page that got blamed for a bad launch, while the checkout lost a third of the buyers. The webinar that "did not work", while nine in ten registrants never turned up. The ad account judged on cost per lead, while cost per customer went unmeasured.

See the work

Some of what that looked like

Every figure has the client dashboard behind it. Where a number came from a client rather than from an account I could see, the case study says so.

  1. 01$2,246,155Multifamily Movementin twelve months, from an evergreen webinar ecosystem with nobody presenting live
  2. 02$117,472Abundant You Challengefrom a $5 offer, through nine partner funnels and a ladder to $997
  3. 03$7M+RAL Academytracked across twelve months, every sale traced to its source
  4. 041,116 buyersYour Parenting Mojoat $5.90 of ad spend each, on a $27 course, inside one month
  5. 0510% to 25%Kim Wellnesswebinar attendance, on unchanged registrations
  6. 06200 quote requestsPrimus Dentalin a month, at roughly 45% conversion on funnel traffic
  • Ashley Drummonds
  • Christina Lecuyer
  • ClinicGrower
  • Code With Mosh
  • Creative Industry Summit
  • Danielle Damianov
  • Deeper Dating
  • Di Downie
  • Donnacode
  • Enriched Academy
  • Healus Health
  • Jinfiniti
  • KÜCO Media
  • Michael O'Brien
  • Mike Zeller
  • My Swim Pro
  • Multifamily Movement
  • Naughty Girl Fitness
  • Nick Tubis
  • Noble Pay
  • Noteschool
  • Payments Professor
  • Primus Dental
  • Queenance
  • RAL Academy
  • Sandy Gerber
  • Sara Nied Coaching
  • Simon Sez IT
  • Sam Bell Marketing
  • Straight Line Marketing
  • Speechtrans
  • The Audacious School
  • Your Designer Ash
  • Your Parenting Mojo

A selection from 500+ clients across 20+ countries

Which of these is true right now?

Which of these is true right now?

  • You cannot say what percentage of your webinar registrants actually show up
  • Someone who abandons checkout hears nothing from you afterwards
  • A failed payment means a lost customer, not a recovery sequence
  • Your email list and your buyer list are two different lists
  • You cannot tell which ad actually made last month's sales, only which one got the last click
  • Your funnel ends at the thank you page
  • Your follow up sends the same emails on the same days no matter what the person did

Three or more, and the leak is structural. Copy will not fix it.

If you recognized yourself in that list, the diagnosis call exists for exactly this.

Nine services, one system

Most engagements involve several of these, because the problem rarely sits neatly inside one category.

  1. Marketing strategyOffer architecture, customer journey, and what to build first.From $1,500
  2. Sales page and email copyWritten from customer research, built into the funnel.From $800
  3. Creative productionFunnel and page design, ad creative, course assets, video.From $500
  4. Website & sales funnel designCourse launch, webinar, application and membership funnels.From $2,000
  5. Marketing automationCRM builds, behavioral sequences, recovery flows, migrations.From $2,000
  6. Conversion tracking and attributionWhich source produced a customer, not which got the last click.From $1,000
  7. Paid advertisingCampaigns built and measured alongside the funnel they point at. From $1,500 per month.
  8. Conversion rate optimizationFinding where people leave, on traffic you already pay for.From $1,500
  9. Answer engine optimizationBeing the source AI systems cite when your buyer asks.From $1,200
See all services

Six specialists will each build their part correctly

And nobody owns what happens between them.

That is where the money goes. The ad and the landing page written to different briefs. The webinar platform that knows who attended and the email tool that does not. The funnel that ends at a thank you page because the person who built the checkout was not the person who thought about what comes after it.

Every specialist can honestly say their part works. The business still leaks, and the leak is invisible because it lives in the seams rather than in any of the parts.

One person building the whole thing is slower on any individual piece and faster on the thing that matters, because the connections get decided during the build rather than negotiated afterwards.

That is the entire argument, and the 21 projects are the evidence for it.

Selected work

Where the money turned out to be, six times over.

Multifamily Movement, founded by Jullien Gordon funnel preview
$2,246,155 in twelve monthsMultifamily Movement, real estate coachingAn evergreen webinar ecosystem selling 2,108 places at a $1,060 average cart value. The live landing page took 321 views over the year. The replays took 32,695.
Mike Zeller, coach, consultant and author funnel preview
$117,472 from a $5 offerMike Zeller, Abundant You ChallengeNine joint venture partners, each with their own complete branded funnel and tracking link, plus a core funnel for direct traffic. Around 78 steps and a ladder from $5 to $997.
Kim Wellness funnel preview
Attendance from 10% to 25%Kim Wellness, healthTwo and a half times as many people in the room, on unchanged registrations, at no additional acquisition cost.
Sara Nied Coaching funnel preview
The first webinar sale the business ever madeSara Nied CoachingShe had run webinars before and sold nothing. One basic page and a broken webinar system became four funnels, a website and full tracking. The first session on the new build sold at $1,497.
Your Parenting Mojo, founded by Jen Lumanlan funnel preview
1,116 buyers at $5.90 eachYour Parenting MojoA $27 cohort course, sold inside one month. The following campaign returned more per dollar on a quarter of the budget.
Mike Zeller, coach, consultant and author funnel preview
76% of revenue arrived after the front end saleMike Zeller, Magnify Your AbundanceA $597 course produced $7,243. Everything downstream of it produced $23,445.
See all 21 projects
300+
funnels and websites
13+
years
500+
clients
20+
countries

Platforms built on

GoHighLevelClickFunnelsDropfunnelsKartraKajabiWordPressSquarespaceShopifyLeadpagesUnbounceWixShowitActiveCampaignKeapOntraportHubSpotZoho CRMKlaviyoAweberConstant ContactKitMailchimpDripWebinarJamEverWebinarGoTo WebinarStealth SeminarZoomDemioStreamYardTeachableThinkificMemberPressAccessAllySkoolGoogle CalendarBookmeCalendlyScheduleOnceAcuity SchedulingTidyCalZapierMaken8nPabbly ConnectIntegratelyWorkatoGoogle AnalyticsGoogle Tag ManagerFacebook PixelHyrosHotjarClickUpGoogle Search ConsoleMeta AdsGoogle AdsLinkedIn AdsYouTube AdsTikTok Ads+ More

What clients say

One of them has been a client since 2017. He says why on video.

I'd like to tell anyone reading this to hire Zahurul because he does excellent work. He's been a great asset to NoblePay and I will continue to hire Zahurul for my projects. You will not regret hiring Zahurul.
Chris SwiftFounder & Owner, NoblePay
Mike Zeller video testimonial
Mike ZellerCoach, Consultant, Author & Psychedelic Expert
Zahurul is spectacular. He is prompt, super-knowledgeable, smart, helpful, efficient, and extremely patient. I think he's top of the line and would recommend him enthusiastically and without reservation.
Ken PageCEO, Deeper Dating
Zahurul is my go-to person for help with GoHighLevel. We've worked on several projects together and I continue to be impressed by his skillset, communication and speed of delivery.
Victoria GriggsCEO, Straight Line Marketing
Zee has exceptional technical skills with ClickFunnels and was accommodating once we understood what we both wanted. I love my funnel and Zee did this for me. A very big thank you.
Di DownieBusiness Owner, Author, Amazon Best Seller
Zahurul went above and beyond. He was available right away & he knew how to use and configure the EverWebinar tech. He also made some recommendations that were quite helpful for us in meeting our goals. We will happily work with him again.
Cecil RoblesCEO, Genesys Financial Group

How engagements run

Five things that are true of every project, before you ask.

  1. Payment terms50% upfront, balance on delivery. Every project. Paid advertising is a flat monthly fee.
  2. Scope before priceEvery figure on the service pages is a floor with the scope attached, so you can tell which tier your project sits in before we speak.
  3. Audits are the cheap way inMost services have one. They cost less than a build and they answer the question a build assumes has already been answered.
  4. You work with the person who builds itNo account manager, no gap between whoever sold you and whoever executes. The one exception is video production, which is produced with a specialist and quoted separately.
  5. Handover is includedDocumentation of what was built and how it runs, so your team can change things without booking a call.

Recent writing

Ten arguments, each one taken from a build rather than from a content calendar.

  1. Webinars do not work for my audience is usually a build problem
  2. Your front end offer is not where the money is
  3. I audited my own site for AI search. Seven pages were indexed.
Read everything

Before you get in touch

What does a project cost?

Most land between $500 and $10,000 depending on scope. Every service page states its floor with the scope attached, so you can place yourself before a call. Terms are 50% upfront, balance on delivery.

Who do you work with?

Coaches, consultants and course creators, mostly in North America, the UK, Europe and Australia. 500+ clients across 20+ countries over thirteen years.

Which platform do you build on?

Yours. GoHighLevel, ClickFunnels, Kajabi, Kartra, ActiveCampaign, Ontraport, Keap and WordPress are all in the case studies. If you have not chosen yet, that gets decided in mapping based on your offer and your team.

How long does a project take?

Two to four weeks for a single funnel, six to twelve for a full revenue system. Timelines move on decision speed rather than build speed.

Can you fix what I already have instead of rebuilding it?

Often that is the better call and it costs less. An audit identifies whether the problem is the offer, the traffic, the page, the sequence or the checkout, before anything gets rebuilt.

What if you think my problem is somewhere else?

Then I say so. On more than one project the honest answer was that the funnel was fine and the problem was upstream of it.

The Fastest Thing You Can Do Is Find Out

Most of the businesses on this site were reasonably sure the problem was somewhere else.

Finding out costs a conversation.