Ten Percent Of The List Bought In The First 24 Hours
Mike Zeller, Magnetic Microdosing
$27,000 in the first 24 hours, roughly 1,000 seats
- Client
- Mike Zeller, coach, consultant and author
- Vertical
- Health and personal development
- Offer
- Magnetic Microdosing and Meditation, a live online session
- Event date
- 12 September 2024, 7:00pm to 9:30pm EST, on Zoom
- Ticket price
- $27
- Audience
- 10,000 person list. No paid traffic
- Result
- $27,000 in the first 24 hours, roughly 1,000 seats
- Stack
- ClickFunnels, ActiveCampaign
- My role
- Direct client. Funnel design, conversion structure, automation and system integration
One list, one pass, and no room for friction
Mike Zeller had the audience, the authority and the material. He had written the content for the session, and he had a 10,000 person list that knew his name. The offer was a live online session on money trauma, priced at $27 and delivered on the evening of 12 September 2024 over Zoom.
What did not exist was the path between the list and the seat.
Two things made that path harder than it looks.
A list launch gets one pass. Paid traffic is forgiving in a way a list launch is not. If a funnel underperforms on cold traffic you change the page and send more traffic through it, because there is always more traffic. A list does not refill. The people who opened the first email and did not act are less likely to open the second. Every step has to hold the first time.
Good content is not conversion structure. Mike's material was strong, and strong material laid out as an explanation does not sell a seat. A reader on a sales page needs something different from what they need in a session: the promise up front, the specific outcomes listed rather than described, the practical details answered before they are asked, and one action to take.
At $27 there is also no room for friction. A low ticket buys almost no patience. Anything that makes the decision take longer than the price justifies loses the sale.
What I built
- Step 1: the sales page
Built on ClickFunnels. Mike's content restructured into a page that sells rather than explains. The promise and the transformation stated in the headline, a video placed where it does the work, the specific experiences listed as outcomes a reader can picture, and the practical details, date, time, platform and what to bring, answered on the page rather than left as questions. One call to action, repeated where a reader reaches a decision point.
- Step 2: the checkout
Built to be finished, not browsed. At a $27 ticket, every extra field and every moment of hesitation costs more than it can possibly protect.
- Step 3: the thank you page
The step most launches waste. This one confirmed the purchase, set expectations for the session, and told the buyer exactly what happened next, which is where refund requests and no shows get prevented rather than handled later.
- ActiveCampaign automation and integration
ClickFunnels connected to ActiveCampaign so a purchase triggered the right sequence immediately: confirmation, session details, reminders before the event, and the buyer tagged and moved out of the sales sequence so nobody was sold a seat they had already bought.
- System integration
The funnel, the CRM and the session delivery connected as one flow. Nothing depended on a person moving a list between tools on launch day, which is when nobody has time to do it.
The funnel, step by step
Sales page
Checkout
Thank you
What it produced
$27,000 in the first 24 hours. At $27 a seat, roughly 1,000 people.
From a list of 10,000, with no ads behind it. Around one in ten people on that list bought within a day.
That number is worth sitting with, because list launches are usually discussed in terms of open rates. A ten percent purchase rate against a full list, inside 24 hours, is what happens when the audience already trusts the person and the path between interest and payment has no friction in it.
What applies to a business like yours
Three questions worth asking before your next launch:
- Does your sales page open with what the buyer gets, or with background they have to read through first?
- Does anyone who buys on day one keep receiving the sales emails for the rest of the launch?
- What does your thank you page do besides say thank you?
The third one is free to fix and it is where no shows and refunds are quietly created.
Services behind this project
The thinking behind this project: Explaining is not selling, and your sales page knows the difference
One In Ten People Only Needed A Path
The audience existed, the material existed, and the trust existed. What was missing was the twenty four hours of structure that let a thousand people act on something they were already interested in.